This privacy policy sets out how KiddieBase Limited uses and protects any information that you give KiddieBase Limited when you use this website.  You can browse most of the site without telling us who you are, however in order to purchase or communicate you are required to register.  If you choose to register you consent to the transfer and storage of that information on our servers which are located in the United States.

KiddieBase Limited is committed to ensuring that your privacy is protected. Should we ask you to provide certain information by which you can be identified when using this website then you can be assured that it will only be used in accordance with this privacy statement.

KiddieBase Limited may change this policy from time to time by updating this page. You should check this page from time to time to ensure that you are happy with any changes. This policy is effective from September 2010.

Please note your username is publicly displayed on our site. Other people can see your listings, feedback, ratings and associated comments etc.

What we collect

We may collect the following information and data necessary to offer services provided on our website, namely to allow users the service to buy and sell.  We also keep data to allow us to contact you in the advent of account withdrawal or new passwords being provided.  The information may be;

  • Name and email address
  • Demographic information such as postal address, postcode, preferences and interests
  • Financial information such as credit card or bank account details (financial information is encrypted for your protection)
  • Transactional information based on your activities
  • Correspondence sent to us, dispute resolution, member correspondence, chats
  • Standard web log information e.g. connection information, statistics, traffic to and from site, ad data, IP address
  • Other information relevant to customer surveys and/or offers

We regularly email news and information updates to those customers who have specifically subscribed. All subscription emails sent by us contain clear information on how to unsubscribe from our email service.

What we do with the information we gather

We require this information to understand your needs and provide you with a better service, and in particular for the following reasons:

  • Provide the services and customer support you request
  • Improve our services, content and advertising
  • Internal record keeping
  • Resolve any disputes or problems
  • Produce invoices to collect fees
  • We may periodically send promotional emails about new products, special offers or other information which we think you may find interesting using the email address which you have provided.
  • From time to time, we may also use your information to contact you for market research purposes. We may contact you by email, phone, fax or mail. We may use the information to customise the website according to your interests.
  • Enforce our Site Polices, and possibly prevent potentially prohibited or illegal activities


We are committed to ensuring that your information is secure. In order to prevent unauthorised access or disclosure, we have put in place suitable physical, electronic and managerial procedures to safeguard and secure the information we collect online.

We would never sell, rent or exchange mailing lists however we may share commercial and technical data not personal data with our partners where a customer has accessed and used our website, the kind you would see in Google Analytics.

In accordance with the Privacy and Electronic Communications (EC Directive) Regulations 2003, we would never send bulk unsolicited emails out, i.e. Spam.

All emails sent by us will clearly be marked as KiddieBase of which we may send emails to existing customers or prospective customers who have enquired or registered with us.  The emails will be in the form of newsletters, or information on products or services directly provided by us.

We are subject to the law like everyone else. We may be required to give information to legal authorities if they so request or if they have the proper authorisation such as a search warrant or court order.

How we use cookies

The KiddieBase website uses cookies which track use and allow customers to purchase from our website. A cookie is a small file which asks permission to be placed on your computer’s hard drive. Once you agree, the file is added and the cookie helps analyse web traffic or lets you know when you visit a particular site. Cookies allow web applications to respond to you as an individual. The web application can tailor its operations to your needs, likes and dislikes by gathering and remembering information about your preferences.

We use traffic log cookies to identify which pages are being used. This helps us analyse data about web page traffic and improve our website in order to tailor it to customer needs. We only use this information for statistical analysis purposes and then the data is removed from the system.

Overall, cookies help us provide you with a better website, by enabling us to monitor which pages you find useful and which you do not. A cookie in no way gives us access to your computer or any information about you, other than the data you choose to share with us.

You can choose to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer however this may prevent you from taking full advantage of the website and from purchasing.

Links to other websites

Our website may contain links to other websites of interest. However, once you have used these links to leave our site, you should note that we do not have any control over that other website. Therefore, we cannot be responsible for the protection and privacy of any information which you provide whilst visiting such sites and such sites are not governed by this privacy statement. You should exercise caution and look at the privacy statement applicable to the website in question.

Financial information, including credit card details

This information is used to obtain payment for goods and services you have ordered from us. This information is never actually received by us. The page where this information is given by you is controlled by the contract merchant service provider.  Such information is automatically encrypted, and later decrypted for use. It never touches our system.

Controlling your personal information

We will not sell, distribute or lease your personal information to third parties unless we have your permission or are required by law to do so. We may use your personal information to send you promotional information about third parties which we think you may find interesting if you tell us that you wish this to happen.

You may request details of personal information which we hold about you under the Data Protection Act 1998. A small fee will be payable. If you would like a copy of the information held on you please write to Clarendon House, 20-22 Aylesbury End, Beaconsfield, Buckinghamshire, HP9 1LW.

If you believe that any information we are holding on you is incorrect or incomplete, please write to us at the above address or email us at as soon as possible,. We will promptly correct any information found to be incorrect.